The Sophie Hayes Foundation was launched by a British woman who was trafficked from the UK to Italy for the purposes of sexual exploitation. She managed to escape and move on to a better life, determined to do everything to make a difference and share a story of hope to others.

With a new brand platform and logo already in place, we were asked to create a vibrant and engaging extended identity that expressed a positive outcome for survivors. As well as the graphical and illustrative style, a series of initiative brands were created to promote the different aspects of support and engagement.